EFFECTS OF ONLINE SHOPPING ON THE PERFORMANCE AND PROFITABILITY OF THE MARKETING ORGANIZATIONAL
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
EXCERPT FROM THE STUDY
Online shopping involves searching for products and service information and the actual buying and selling of products and/or services online. The Internet has made online shopping not only a possibility but also a huge success contributing to economies around the globe. A survey carried out in 2009 on world internet usage and population statistics reveals that 26.6% of the total world population are internet users, showing a growth rate of 399.3% in the last decade (Internet World Stats, 2009). With the number of internet users on the increase globally, it is little wonder that the number of online shoppers have increased greatly over the past few years. A 2008 global survey conducted by The Nielsen Company on trends in online shopping reveals that over 85% of the world‟s internet users have ever made a purchase over the Internet. This percentage shows an increase of 40% from the number of online shoppers two years ago (2006), with more than half of internet users being regular online shoppers, making online purchases at least once a month (Nielsen, 2008). It was also discovered that the country with the highest number of online shoppers was South Korea (99% of Internet users have shopped online), while Egypt had the least number of online shoppers (67% of internet users have never made a purchase online). The most frequent online shoppers in the world also come from South Korea (79% of internet users have shopped online in a span of one month) and the least frequent online shoppers come from Philippines (59% of online shoppers have not made a purchase in the span of 3 months) (Nielsen, 2008).
Related Project Materials
EFFECT OF CHRONOMODULATED ARTESUNATE ON RENAL AND HAEMATOLOGICAL TOXICITY IN CISPLATIN-TREATED WISTAR RATS
ABSTRACT
Cisplatin is a non-cell-cycle dependent chemotherapeutic agent used in the treatment of several common solid tumours. However, a...
Design and Implementation of a Quantum-Based Model for Enhancing Telecommunications Security at MTN Office, Kano State
Background of the Study
Telecommunications security has become an essential aspect of modern communication networks, as...
An Appraisal of the Influence of Nurses’ Work Environment on Job Satisfaction in Niger State
Background of the Study
The work environment plays a crucial role in determining job satisfaction amo...
EXPLORING THE USE OF SIMULATION-BASED LEARNING IN VOCATIONAL TRAINING
ABSTRACT: Exploring the use of simulation-based learning in vocational training highlights the innovative application of virtual environments...
An assessment of tobacco use and its link to cardiovascular diseases in Benue State
Background of the Study
Tobacco use, particularly smoking, is one of the leading preventable causes of cardiovascular di...
An investigation of performance marketing techniques on conversion rates: A case study of an online subscription service in Kaduna.
Background of the study:
Performance marketing has revolutionized digital advertising by emphasizing measurable outcomes an...
A CUCKOO SEARCH BASED CO-ORDINATION OF DISTRIBUTED GENERATION UNITS AND SHUNT CAPACITOR BANK IN RADIAL DISTRIBUTION NETWORKS
ABSTRACT
This research work presents the Application of Cuckoo Search Algorithm for the simultaneous placement of distributed generation...
An evaluation of corporate rebranding and consumer behavior: A study of UBA Plc in Benue State
Background of the Study
Corporate rebranding refers to the process through which a company changes its corporate image,...
THE IMPORTANCE FOR CREATION AND DEVELOPMENT OF GOOD SUPPLER RELATIONSHIP IN A COMPETITIVE MARKET
ABSTRACT
This is a research study on the importance for creation and development of good supplier relat...
An assessment of government policies on female participation in STEM in Dukku LGA, Gombe State
Background of the Study
Government policies play a pivotal role in shaping educational opportunities and ensuring equ...
