0704-883-0675     |      dataprojectng@gmail.com

EFFECTS OF ONLINE SHOPPING ON THE PERFORMANCE AND PROFITABILITY OF THE MARKETING ORGANIZATIONAL

  • Project Research
  • 1-5 Chapters
  • Quantitative
  • Simple Percentage
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

EXCERPT FROM THE STUDY

Online shopping involves searching for products and service information and the actual buying and selling of products and/or services online. The Internet has made online shopping not only a possibility but also a huge success contributing to economies around the globe. A survey carried out in 2009 on world internet usage and population statistics reveals that 26.6% of the total world population are internet users, showing a growth rate of 399.3% in the last decade (Internet World Stats, 2009). With the number of internet users on the increase globally, it is little wonder that the number of online shoppers have increased greatly over the past few years. A 2008 global survey conducted by The Nielsen Company on trends in online shopping reveals that over 85% of the world‟s internet users have ever made a purchase over the Internet. This percentage shows an increase of 40% from the number of online shoppers two years ago (2006), with more than half of internet users being regular online shoppers, making online purchases at least once a month (Nielsen, 2008). It was also discovered that the country with the highest number of online shoppers was South Korea (99% of Internet users have shopped online), while Egypt had the least number of online shoppers (67% of internet users have never made a purchase online). The most frequent online shoppers in the world also come from South Korea (79% of internet users have shopped online in a span of one month) and the least frequent online shoppers come from Philippines (59% of online shoppers have not made a purchase in the span of 3 months) (Nielsen, 2008).




FIND OTHER RELATED TOPICS


Related Project Materials

ATTITUDE AND PRACTICE OF STANDARD PRECAUTIONS AMONG HEALTHCARE WORKERS

ABSTRACT

This study assessed the attitude and practice of standard precautions among primary healthcare workers in Nort...

Read more
EFFECT OF PROPER RECORDS MANAGEMENT ON WORKERS PRODUCTIVITY

Background Of The Study

Public and Private organizations needs information to function properly and ade...

Read more
A COMPARATIVE STUDY OF STUDENTS AND TEACHERS PERCEPTION OF STUDENTS’ PROBLEMS

Abstract

This study examined teachers’ perceptions of students’ problems which bordered on academic work, st...

Read more
ROLE OF COMMUNITY BASED ORGANIZATIONS IN THE DEVELOPMENT OF RURAL COMMUNITIES

ABSTRACT

The purpose of this study was to establish the influence of CBOs particular influence on the development of th...

Read more
ANALYSIS OF FACTORS THAT CONTRIBUTE TO MATERNAL MORTALITY IN GENERAL HOSPITAL CALABAR, CROSS RIVER STATE

Background of the study

The ever-increasing focus on enhancing women's reproductive health on a wor...

Read more
ASSESSMENT OF THE EFFECTS OF LEADERSHIP RECRUITMENT PROCESS ON INDEPENDENCE OF THE LEGISLATURE: A STUDY OF THE 8TH NIGERIAN SENATE

Background to the Study

The legislature is an assembly of the representatives of the people elected under a legal framew...

Read more
EVALUATING TENDERS IN PUBLIC SECTOR PROCUREMENT

BACKGROUND OF THE STUDY

A layperson's conception of tenderness encompasses a wide range of concepts...

Read more
EATING HABIT AS A DETERMINANT OF ACADEMIC PERFORMANCE AMONG SECONDARY SCHOOL STUDENTS IN IKENNE LOCAL GOVERNMENT AREA

Background to the Study

Most students in our secondary schools today are finding it difficult to concen...

Read more
THE IMPACT OF THE ADOPTION OF INTERNATIONAL PUBLIC SECTOR ACCOUNTING STANDARD (IPSAS) ON THE QUALITY OF PUBLIC SECTOR ACCOUNTING IN NIGERIA

ABSTRACT

The development of any accounting system requires consideration of the underl...

Read more
THE IMPACT OF PERSONALIZED MARKETING ON CUSTOMER SATISFACTION

THE IMPACT OF PERSONALIZED MARKETING ON CUSTOMER SATISFACTION

This study aimed to determine the impact of personalized marketing on custo...

Read more
Share this page with your friends




whatsapp